There are billions of searches placed on Google from day-to-day, most of which inquiring about brands and businesses. Most businesses have the ultimate goal to turn those queries into relationships by making meaningful connections. Therefore, Google launched today Google+ Pages (similar to Facebook Pages, but with more benefits for your business).
First off, Google+ Pages will now come up in potential clients search results. This is important for your business because it allows them to not only recommend you with a +1, but make a real connection by adding you to one of their circles. This will create a long-term relationship by allowing them to listen in and spend time with your team. Your most loyal customers and super fans will want to say hello as soon as you start sharing.
Secondly, a new feature called Direct Connect serves as an even faster way for your business to get connected to your prime prospective consumers. Maybe you just heard about a new company on a TV commercial that you want to know more about, or you saw on a billboard a cool new product you want to try. In both scenarios, you want to get connected with the desired product/service right away; Direct Connect makes that happen in an easy and even automatic way. Just go to Google.com and search for [+], followed by the page you’re interested in (like +Internet Marketing Inc).
You will then directly be taken to their Google page, and if you desire, an option to add them to your circles immediately. As of today, Direct Connect only works for a limited number of pages, but give “+Google” a try to be the first to see this cool new innovative feature! If your organization seems fit for this great new opportunity to not only get more clients, but create a relationship with them, you can learn more about Direct Connect in Google’s Help Center.